Cleans without rinsing and is great for handlers when a full bath is unnecessary or inconvenient or for spot cleaning. Natural baking soda cleanses and deodorizes while mats and tangles rake or brush out easily. Natural cleaning agents speed grooming time and leave a soft, bright shine to all coat types. Removes stains and leaves no greasy residue. Contains no alchohol and is ready to use.
Personal take and review
Water, Sodium Laureth Sulfate, Cocamide MEA, Cocamidopropyl
Betaine, Sunflower Oil Triglycerides, Fragrance, DMDM
Hydantoin, pH Modifier.At A Glance…Sodium Laureth Sulfate – Surfactant with excellent foaming
characteristics. Low skin irritation making it suitable for mild
cleansing as well as baby products.
Our take: Although SLS is abstracted from coconuts, it is nothing but chemical and no where near being natural. Fairly common in all cosmetic products and shampoo for human and the increased use lead to its increased research on the potential side effects. No hard evidence that it’s carcinogenic despite the numerous claims. The cleaning ability of the surfactant is related to its ionic nature and chemical properties, not to anything about the coconut.
Cocamidopropyl Betaine – Provides good foaming and foam
stabilization with excellent wetting properties.
Our Take: Exceptionally mild coconut based surfactant commonly found in baby products and is largely regarded as a safe chemical. This ingredient has multiple functions, including being a counter irritant to sulfate surfactants, but it’s primary use in most formulas is for its foam building ability
Cocamide MEA – Enhances foam stability and viscosity response.
The amides are free of diethanolamine (DEA).
DEA, a highly possible carcinogenic chemical and highly probable skin irritant. No studies can conclude that MEA is carcinogenic but still list it under possible carcinogenic chemical due to its similar structure to DEA. MEA is also less of a skin irritant as compared to DEA.
Sunflower Triglycerides – Enhances our fragrance and provides
extra conditioning to the coat and skin. Botanically derived,
contains no animal based materials. The water soluble emollient
conditions the hair and acts as a fragrance fixative by encapsulating
the molecules and allowing a timed release. The overall benefit
is that the dog smells great for a longer period of time.
Our take: Fragrance value and skin protection, conditioner
pH Modifier – Balance
DMDM Hydantoin – Preservative
Impression of product: Formulated to avoid DEA, aside from that it’s no different from most pet shampoos on the market. Not your choice if you’re looking for natural organic pet shampoo. Interesting choice of fragrance additive [Sunflower Triglycerides]. Overall i would say it’s a good buy for quick cleanup of a soiled butt or dirty paws. Not recommended to use this to replace a regular bath or for wide usage.
http://ijt.sagepub.com/content/18/2_suppl/9.abstract and http://www.ecostore.co.nz/ingredients/cocamide-dea-mea for assessment of DEA and MEA
http://ijt.sagepub.com/content/7/3/245.abstract for safety assessment of DMDM Hydantoin